A Different Smoke For Tobacco Quittin' Folks

Oklahoma Smokes is a brand we conceived and partially operate and run. We created a nicotine-free, tobacco-free cigarette alternative for smokers who need help quitting. Over the course of a year, we have been responsible for brand strategy and identity, packaging design, web design and development, and customer acquisition.

We built a clean, mobile-friendly website with a custom quantity picker that increased AOV by 26%.

Our core positioning celebrates the idea that quitting can be a good thing. The brand’s tagline phrase is “It’s O.K. to be a quitter” and all of our brand assets reflect this idea.

We source illustrators and photographers and are responsible for all art direction, creative, and merchandising.

As Oklahoma Smokes grows, we continue to manage brand, growth, and digital experience.